Adobe Inc.

Social and demographic · Public perception and reputation

If we fail to maintain, enhance or protect our brands, or if we incur excessive expenses in our efforts to do so, our users' trust in us and purchasing decisions and our business and financial results may be adversely affected.

Social and demographic · Stakeholder activism and pressure

Backlash from customers, the creative community, government entities or other stakeholders that disagree with our product offering decisions or public policy, social, ethical or political positions may result in reputational harm and reduced customer demand.

Economic and market conditions · Economic recession and downturns

Adverse changes in global economic conditions, including, but not limited to recessions or slow economic growth have in the past resulted and may in the future result in our customers' and business partners' insolvency, inability to obtain credit to finance or purchase our solutions, or a delay in paying or an inability to pay their obligations to us.

Project and contract management · Project execution and delivery risks

Some of our enterprise solutions have extended and complex sales cycles, which may increase our costs and make our sales cycles unpredictable. For our enterprise customers, the evaluation process may be longer and more involved, and require us to invest more in educating our customers about our solutions.

Supply chain and procurement · Supplier operation and dependance

If such third parties are negatively affected, if we fail to effectively develop, manage and maintain our relationships with such third parties, or if we are unable to renew our agreements with them on favorable terms or at all, our expenses could significantly increase, and we and our customers may experience service interruptions.

Human capital and workforce · Talent acquisition and retention

Much of our future success depends on the continued service, availability and performance of our senior management and highly skilled personnel across all levels of our organization. Our senior management has acquired specialized knowledge and skills with respect to our business, and the loss of any of these individuals could harm our business, especially if we are not successful in developing adequate succession plans.

Digital transformation and innovation · Technology implementation and upgrades

Developing, testing and deploying AI systems and third-party AI models may continue to increase the cost of our solutions, including due to the nature of the computing costs involved in such systems.

Information management · Data quality and integrity

It is also possible that hardware or software failures or errors in our systems (or those of our third-party service providers) could result in data loss or corruption, cause the information that we collect or maintain to be incomplete or contain inaccuracies that our customers regard as significant.

Technology infrastructure · Disaster recovery and business continuity

We do not have redundancy for all our systems, many of our critical applications reside in only one of our data centers, and our disaster recovery planning may not account for all eventualities.

Information management · Information systems and reporting

Our ability to collect and report data may be delayed or interrupted by a number of factors, including access to the internet, the failure of our network or software systems, security breaches or significant variability in visitor traffic on customer websites.

Information management · Technology vendor dependence

We rely on third-party service providers and technologies to deliver our solutions and business operations and to operate critical business systems, such as cloud-based infrastructure, data center facilities, generative AI, large language models, encryption and authentication technology.

Reputation and brand · Social media and digital reputation

Our brands may be negatively affected by public scrutiny or negative publicity, including being the target of media and social media campaigns, criticizing our actual or perceived actions or inactions, policies, terms, agreements, dispute resolution requirements, handling of user privacy, data practices or content.

Corporate governance · Internal controls and risk management

Difficulty in maintaining controls, procedures and policies during the transition and integration of an acquired business and inability to conclude that our internal controls over financial reporting are effective may result from acquisitions.

Reputation and brand · Brand damage and negative publicity

If our reputation or our brands are damaged, our business and financial results may be adversely affected. We have experienced, and may in the future experience, reputational harm, reduced customer demand and customer attrition from, among other things, the introduction of new products, features, services, or terms that do not meet customer expectations; our position on or approach to new and evolving technologies, including AI.

Market and investment · Market volatility and economic cycles

Our stock price has been, and may continue to be, volatile and subject to fluctuations. All factors described in this Part I, Item 1A of this report, some of which are beyond our control, may affect our stock price, including shortfalls or declines in our results or shortfalls, changes to estimates, recommendations or expectations in guidance we provide.

Industry regulation · Regulatory compliance and changes

Jurisdictions around the world are developing and passing new regulations that apply specifically to the use of AI. For example, the U.S. AI regulatory framework remains in development and has been introduced at the federal level through executive orders and legislation has been introduced and enacted at the state level. Additionally, obligations under the EU AI Act have gone into effect and will continue to be implemented in phases through 2030.

Customer and revenue · Customer retention and subscription renewal

If there is a change in subscriptions or renewals in a reporting period, this could cause our financial results to suffer and may not be immediately reflected in our revenue and financial results for that period because we recognize revenue over the subscription term.

Market position and competition · Market cyclicality and demand volatility

Our renewal rates may decline or fluctuate as a result of a number of factors, including our customers' level of satisfaction, our ability to continue enhancing features and functionality, reliability of our solutions, prices of ours and competitors' solutions.

Innovation and product development · Intellectual property protection and infringement

Our patents, trademarks, trade secrets, copyrights and other intellectual property are valuable assets to us. Infringement or misappropriation of such intellectual property could result in lost revenues and ultimately reduce their value. Despite our efforts, protecting our intellectual property rights and preventing unauthorized use of our intellectual property are inherently difficult.

Strategic execution · Merger acquisition and divestiture risks

We have acquired and may continue to acquire businesses, products, talent and technologies as part of our business strategy. Acquisitions, investments and other strategic transactions involve numerous risks and uncertainties, the occurrence of which may have an adverse effect on our business. These risks and uncertainties include: inability to achieve the expected financial and strategic benefits on a timely basis or at all; difficulty in effectively integrating operations, technologies, products, services, solutions, culture or personnel.