Innovation and product development · Time to market and commercialization risks
Failure to develop and offer innovative products that compare favorably to those of our principal competitors in terms of price, quality, functionality, features, mobility and connected services, or delays in bringing strategic new products to market, could result in reduced revenue and market share.
Strategic execution · Strategic transformation and turnaround risks
We may not realize all of the anticipated benefits from our business improvement and cost reduction initiatives. There can be no assurance that we will benefit from these initiatives or others to the extent anticipated, or that the estimated efficiency or cash flow improvements will be realized.
Strategic execution · Joint venture and partnership risks
If issues were to arise with respect to an acquisition or the parties to one or more of our joint ventures or strategic alliances or other relationships for managerial, financial, or other reasons, our product lines, businesses, results of operations and financial condition could be adversely affected.
Market position and competition · Competitive pressure and market share loss
We operate in highly competitive global and regional markets. Aggressive pricing or other strategies pursued by competitors, unanticipated product or manufacturing delays, quality issues, or our failure to price our products competitively could adversely affect our business, results of operations and financial position.
Market position and competition · Industry consolidation and market concentration
Additionally, there has been a trend toward consolidation in the construction equipment industries that has resulted in larger and potentially stronger competitors in those industries.
Customer and revenue · Changing customer preferences and behavior
Our success depends on our ability to maintain or increase our market share in existing markets and to expand into new markets through the development of innovative, high-quality products that provide adequate profitability.
Innovation and product development · Intellectual property protection and infringement
We may face challenges to our intellectual property rights which could adversely affect our reputation, business and competitive position. Despite our controls and safeguards, our technology may be misappropriated by other parties.