Customer and revenue · Changing customer preferences and behavior
Our customers have no obligation to renew their subscription for our data security solutions after the expiration of their contractual subscription period, which is generally three years, and in the normal course of business, some customers have elected not to renew their subscriptions.
Market position and competition · Market cyclicality and demand volatility
Demand for our platform and data security products is affected by a number of factors, including increased market acceptance by new and existing customers, increased market acceptance of our AI offerings, such as Rubrik Agent Cloud, increased activity by or prevalence of cybersecurity bad actors, including the use of ransomware.
Market position and competition · Disruptive competitors and new market entrants
In addition, we expect to encounter new competitors, including public cloud providers and SaaS companies that build native data security and management solutions, as we expand in current markets or enter new markets.
Strategic execution · Merger acquisition and divestiture risks
Acquisitions, strategic investments, joint ventures, or alliances could be difficult to identify, pose integration challenges, divert the attention of management, disrupt our business and culture, dilute stockholder value, and adversely affect our business, financial condition, and results of operations.
Strategic execution · Geographic expansion and market entry
If we are not successful in expanding our operations and customer base internationally, our business and results of operations could be negatively affected. Customers outside the United States generated 30% and 31% of our total revenue for fiscal 2026 and 2025, respectively.
Market position and competition · Competitive pressure and market share loss
The markets in which we participate are competitive, and if we do not compete effectively, our business, financial condition, and results of operations could be harmed. The data security market is new and intensely competitive, characterized by rapidly changing technology and evolving standards, changing customer requirements, and frequent new product introductions.
Innovation and product development · Intellectual property protection and infringement
Our intellectual property rights may not adequately protect our business. To be successful, we must protect our technology, know-how, and brand in the United States and other jurisdictions through trademarks, trade secrets, patents, copyrights, service marks, invention assignments, contractual restrictions, and other intellectual property rights and confidentiality procedures.