Market position and competition · Pricing pressure and margin compression
The sales prices for our products and services may decline for a variety of reasons or our product mix may change, resulting in lower growth and margins based on a number of factors, including competitive pricing pressures, discounts or promotional programs we offer, a change in our mix of products and services.
Customer and revenue · Changing customer preferences and behavior
Potential shift or migration from physical appliances that deliver on-premises network security to cloud and SaaS-based security services. Business models based on a subscription cloud-based software service have become increasingly in demand by our end-customers and adopted by other providers, including our competitors.
Strategic execution · Geographic expansion and market entry
We generate a majority of revenue from sales to distributors, resellers and end-customers outside of the United States, and we are therefore subject to a number of risks associated with international sales and operations.
Strategic execution · Strategic transformation and turnaround risks
If we are not successful in continuing to execute our strategy to increase our sales to large- and medium-sized end-customers, our results of operations may suffer. An important part of our growth strategy is to increase sales of our products to large- and medium-sized businesses, service providers and government organizations.
Customer and revenue · Customer retention and subscription renewal
We rely significantly on revenue from FortiGuard and other security subscriptions and FortiCare technical support services, and revenue from these services may decline or fluctuate. Revenue from the sale of new, or from the renewal of existing, FortiGuard and other security subscriptions and FortiCare technical support service contracts may decline and fluctuate.
Innovation and product development · Product development and randd investment risks
If our new products, services and enhancements do not achieve sufficient market acceptance, our results of operations and competitive position will suffer. We spend substantial amounts of time and money to develop internally and acquire new products and services and enhance versions of our existing products and services.